Technical writing can be extremely diverse and could cover any topic, for example instructing a consumer how to operate a digital camera.

Our technical authors gather information from existing documentation and from your subject matter experts. A good technical writer needs strong language and teaching skills and must understand the many conventions of modern technical communications.

This process will vary with the complexity of the task and is likely to involve regular communication between our writers and your SMEs. Although it may take time, you can be assured that the final product will be worth the wait.

The point of an email newsletter is to enable your business to be at the forefront of the mind with either your customers, or prospects while giving them plenty of extra value so that when it comes time once more for them to require the types of products or services that you offer, they remember you above the competition.

It is important to structure newsletters carefully; most people are busy and won’t spend much time on your newsletter unless it gives them some sort of benefit. It needs to be written in a way that interests and excites your audience. Newsletters that work like advertisements and just talk about your products or services are ineffective and will do you more harm than good.

Writing newsletters is a skill in its own right. They must be written carefully, taking into consideration the target audience in order to reap maximum rewards for this subtle and indirect form of communication.

A good sales letter is written with complete customer focus. It is based around what the customer wants to know, not want you want to tell him.  You have one page to attract a customer; you’ll lose the opportunity if your sole emphasis is on your business.

Many sales letters are thrown away without being read simply because they appear too complicated. A good copywriter will compose a sales letter using a conversational tone, building up as the letter progresses to the benefits of the product, holding the reader’s attention. People do not buy products; they buy the benefits that the product will bring.

The Copywriting Company is ready to look after your Email Newsletters and Sales Letter requirements.

Accurate and unambiguous communication is essential in business. Concise English saves organisations time, effort and money. It also builds credibility, leading to confidence and trust.

Time is a valuable commodity in a high pressure economy, which is why The Copywriting Company provides copy editing and proofreading to companies who just do not have the time. We have the resources and expertise to produce a polished and professional document from a first draft up to a completed manuscript. You will have the knowledge that you wish to convey, we at The Copywriting Company will make that information interesting to read and easy to understand whilst maintaining the integrity of the original message.

Concise English copy editing

We will edit or rewrite all form of written work including websites to make them easier to read and understand. If your market cannot understand the techno-babble, then they are going to look elsewhere.

Proofreading Services

We will check your documents for spelling, punctuation, grammar and consistency.

Unlike a website, a brochure is a tangible and portable representation of your brand. Done well, they create a “personal touch” and make a solid impression on the customer.

Brochures can be a valuable addition to your marketing toolbox because they:

• Reinforce the quality and professionalism of your company
• Are portable reference tools for customers that can be read at their leisure
• Can be easily forwarded to influencers and decisions makers, and
• Help you stay in touch with customers, build loyalty and reinforce credibility.

The success of a brochure often rides on the quality of the copywriting. An effective brochure does more than merely recite facts and figures. To maximise results, your brochure must be both informative and persuasive.

The copy that we write for your brochure attracts the attention of your target market. It focuses on the customer and answers their question, “What’s in it for me?” It motivates them to take a clear course of action. It is concise, reader-friendly and written in a conversational style.

When produced well, flyers can be excellent lead generators. So why do the vast majority of them end up in the bin?

There is not a great deal of space on flyers, so you need to make sure that the content is spot on. The copywriter needs to be experienced in writing succinct and attention grabbing messages.
Too many businesses focus on how great their product or service is, they talk about their product features and forget to talk about how the product will help their customers (benefits).

It’s important to put yourself in your customer’s shoes and talk about benefits, not just features. Sometimes your customer may be more excited and driven by the features of your product rather than stated benefits but this all comes down to knowing your target audience and then structuring your written message to suit them.

The Copywriting Company can help you get those flyers working for you and not for the recycling company.

You may choose any topic, but it would be sensible to choose a topic that relates to your business so that the reader will know what to expect on your web site and is more likely to stay a while after reading the article.

Each article is approximately 500 words. It will be original and can be a stand-alone article, or a series of articles (article set). An article set basically covers one topic but is broken down into as many articles as are required.

All articles are produced with content that is search engine friendly, specific to your requirements. The articles can be revised upon request. Articles may be published by the client, ensuring 100% ownership of the article or we can arrange publication on behalf of the client.

If you want the World to know that you are the expert in your field, then engage us to write and publish your articles where they will be available to an audience of millions.

We will write, or edit, your website content to make it persuasive and professional. We aim to increase traffic to your website which will improve your sales leads and ultimately grow your business. Every business is different and so to ensure that we tailor your website uniquely to you we take into consideration several aspects. You may have a specific style or tone which you want to convey. Your products might be better presented using a unique website structure or navigation method.

To increase traffic, your website will need to be search engine friendly. Search Engine Optimisation (SEO) is essential to ensure that your web site receives a high ranking on the most popular search engines. Rest assured those essential keywords that attract the likes of Google, will have been researched and inserted in your page.

First Impressions Last

Getting the prospective client to your website is only the beginning. You now have only seconds, literally, to gain his attention and make him want to look further. That is why you need to have an excellent company image where the prospect can also see precisely what is on offer. There must be no ambiguity and his interest must be peaked enough to stay for a while.

The Copywriting Company helps businesses to stimulate potential clients by improving web content whilst at the same time conveying a highly desirable and professional image.

Affordable and Effective

Here at The Copywriting Company we keep our prices very competitive. This is not a reflection on our product quality, which will always be to a high standard. Most small companies do not have the budget that their larger competitors enjoy. Helping these small to medium businesses compete makes the playing field that little bit more level and will hopefully bring those businesses back to us time and again. Why pay a small fortune to copywriters when you can get a superior product for much less?